I’ve been working professionally for nearly two decades, but interiors weren’t where I started.

My background is in press photography – fast decisions, clear storytelling, no room for noise. From there I moved into fashion and portraiture, learning how people want to be seen, and how to translate identity with honesty and care. Interiors brought those worlds together.

Alongside my photography practice, I worked as a Creative Director at a visual media agency, leading global photo and video projects. My role was to develop concepts, win pitches, build teams, and deliver work for clients around the world. I also worked as a creative director leading a team of 10 brilliant illusrators for a gift company. That experience shaped how I think: clearly, strategically, and with responsibility for outcomes. It also helped me defy the stereotype of the creative lost in the clouds - I prefer to be laser-focused on the project.

Today, I work primarily with boutique interior designers on residential projects, alongside selected special project commissions for brands including Booking.com, Bob W, Hotel Saint, and Airbnb. Across all of them, the question is the same: how should this work be seen? That’s why my role goes beyond photography.

I work as a creative partner, helping designers shape projects into coherent bodies of work – for portfolios, press, and wider visibility. I care about visibility because I’ve experienced how the right exposure can change a career.

Recognition by professionals opens doors, but it doesn’t happen by accident. It requires intention, strategy, and the right tools. I bring that thinking into every project I take on.

Alongside my practice, I hold an MA from the University of the Arts London and an Associate Distinction from the Royal Photographic Society – foundations that continue to inform my standards, judgement, and craft.

I grew up in snowy northern little country called Estonia, and been exploring London since 2012.