About Elina

Elina Pasok interior photographer London

I’m Elina Pasok, a London-based hospitality, interior and architectural photographer working with hotels, interior designers, architects, lifestyle brands and publications.

I’ve been working professionally in photography for nearly two decades. I began in press photography - a fast-paced world that taught me to observe quickly, make confident decisions and understand what makes an image communicate. From there I moved into fashion and portraiture, developing a sensitivity to people, identity and the way we want to be seen.

Spaces eventually brought those worlds together for me: structure and storytelling, precision and atmosphere, design and human experience. Whether I’m photographing a hotel, a private residence or a design-led commercial space, I’m interested not only in how it looks, but in how it feels to inhabit it.

Alongside my photography practice, I worked as a Creative Director at a visual media agency, leading international photo and video projects from concept through production and delivery. That experience shaped the way I work today: collaboratively, strategically and with an understanding of the wider life of an image - across campaigns, websites, editorial, press, social and brand communications.

I’m also a practising artist, and my fascination with light sits at the heart of both disciplines. I’m interested in how light shapes materials, architecture, mood and perception. I tend to sit somewhere between the technical and the poetic - attentive to detail, but always looking for the atmosphere that makes a place memorable.

Based in London, I work across the UK and Europe.

Selected Experience & Credentials

Marriott International
EMEA Photographer Accelerator Programme

Montcalm Collection
In-house Photographer

Associate distinction in the Royal Photographic Society

Best of Houzz Service awards

Nearly 20 years in professional photography

Education & Professional Development

Master’s degree from London College of Fashion (University of Arts London)

BA degree in audio-visual media from Baltic Film and Media School (Tallinn University)

Additional courses on creativity and leadership from: Royal College of Art, Imperial College London, The Museum of Modern Art, California Institute of the Arts & Punchdrunk team & alumni

Spaces + Experiences

A photoshoot often comes at the end of a much longer journey. A space may have taken months or years to design, build, refine and bring to life.

I’m conscious of that when I arrive with a camera. My role is not simply to document what is there, but to understand what matters about it - and translate that into images that feel considered, truthful and alive.

I work with all my senses. The softness of textiles, the weight of stone, the way daylight moves across a surface, a reflection in a mirror, a lamp glowing into the lens, the relationship between a person and the space around them. These observations are often what turn a photograph of a room into a sense of place.

I approach shoots narratively, almost like a film storyboard: wider images establish the environment, closer details slow the viewer down. The aim is not only to show how a space looks, but to suggest how it feels to experience it.

I’m interested in what happens to the images after the shoot, too. Whether they are being used for a hotel campaign, a design portfolio, an editorial feature, press, awards or social content, I think about the wider visual story - and how a collection of photographs can continue working long after the shoot is finished.

See Hospitality Page

How I Work

Interior Photography London for Designers | Elina In Focus. Professional interior photography in London for interior designers and brands. Editorial, natural-light imagery for portfolios, press and marketing.

  • Interiors, architecture and hospitality imagery created for portfolios, websites, editorial, campaigns and marketing.

  • Shot planning, storytelling, identifying the details worth capturing, understanding how individual images work together and helping shape a coherent visual narrative.

  • For hotels, studios and brands with multiple projects, properties, launches or regular content needs - consistent photography from someone who already understands the visual language of the brand.

    • A familiar collaborator who knows your brand

    • Consistent imagery across projects and over time

    • Less briefing, less back-and-forth

    • Space to think longer-term about how your work is seen

  • If you are one of the lucky ones, working with Elina is effortless, engaging and simply magical. Her vast skills and attention to detail on projects is admirable. All packaged up with professionalism that keeps the client at the centre. Elina has taught me so much about creativity and is also the queen of useful links. I hope you are fortunate enough to become one of the lucky ones!

    - Gemma Nevers, General Manager

  • Elina is switched on, helpful and efficient and the photographs she produces stand out compared to the many other photographers we have used over the years. They have certainly helped us to sell and rent houses.

    - Fiona Pare, Queensdale Residential

  • I've worked with Elina probably for over 10 years now on many projects. I highly recommend her. She's very talented at photography and also really puts thought, and care into getting the very best shots. We work really well together and I am always delighted and excited to see the photos from the shoot. She's professional but friendly and I hope we'll do many more projects together.

    - Sacha Berger, Honeybee Interiors

  • We've been working with Elina for more than a decade and she's been taking care of all our visuals, photography and videos. She has truly exceptional work ethic and passion for art, creative approach to problem solving and precise attention to the smallest details. Sometimes it feels as if she can read minds, being several steps ahead when it comes to brainstorming and developing a concept. A real talent with extensive experience in different photography fields, design and visual arts.

    - Dan Kert, Music Producer

  • I was lucky enough to work under Elina's leadership at Boomf for 8 months! From the moment I joined the illustrators team, Elina has created a supportive and inspiring environment that encouraged creativity and kindness. Her ability to guide us through the creative process, while allowing each team member to bring their unique perspective, resulted in some of the most beautiful postcard designs we made. One of the best boss I've ever had, thank you, Elina!

    - Anna Dubovyk, Graphic Designer

  • Elina has built a 10-employee strong in-house Art Department at Boomf from scratch. A great manager and exceptionally efficient and effective employee! Couldn't recommend enough.

    - Roman Grigoriev, CEO

  • I used to know many people with creative mindset and background but what differs Elina from others is that creativity inside her mind is not just a way of thinking or the determination of creation something from nothing by an accident. Creativity in regards to her is a systematic approach, a concrete set of methods and methodologies aimed to understand the customer demand, design a solution that fits best and then deliver it with the smile and joy so everybody around will get a lot fun as a bonus. Elina is really very hard working person, top of the top hi-end professional and of course a wonderful friend. I wish her all the best!

    - Evgeniy Shponko, VP Operations

  • Elina is an absolute gem! A total expert that I'm honoured to work with. She cleverly leads the process of an idea to concept development to high level media production both in photography and video. Combining imagination and outside-the-box thinking and translating the client’s objectives. Elina always gives her 100% and is inspirational to work with! I recommend her unreservedly as both a great asset to any team and a true friend to have around!

    - Amelia R, Entrepreneur & Consultant

  • I have had the pleasure of working closely with Elina for over three years, and I can confidently say that she is one of the most kind-hearted, hardworking, and proactive individuals I have ever encountered. Elina consistently demonstrated an exceptional level of responsibility and creativity in her work. Her innovative thinking and problem-solving skills have been invaluable to both Splento and Boomf. She has a unique ability to balance authority and friendship, making her an amazing manager who is both respected and loved by her team. Her colleagues and subordinates spoke highly of her, often highlighting how enjoyable it was to work with her. Elina fosters a collaborative and positive work environment, encouraging open communication and teamwork. This approach not only boosted team morale but also significantly enhanced productivity and project outcomes. As a manager, Elina excelled in her role, adeptly handling a wide range of responsibilities with ease and efficiency. She is trustworthy and knowledgeable, with an impressive breadth of understanding across various domains. Her expertise and willingness to share her knowledge make her an invaluable asset to any organisation.

    - Alisa Tolmaciova, Head of HR

  • Elina is a joy to work with. Her on-site presence, organisation, and aftercare are all a testament to the quality of her work. We have used her time and time again to shoot prime London residential apartments and are always so pleased with the results. Her attention to detail and understanding of good design allow us to put full trust in her. I would highly recommend her to anyone looking for a talented photographer!

    - Laura Eagle, Senior Interior Designer, Folio

25 Beautiful Homes, Elle Decoration, Airbnb, Homes & Property, Best of Houzz, Booking.com, Apartments Therapy, The Times, Daily Mail, Double Dutch, Deliveroo, TopGear, Twitch, Dove, Mr. Sims, Dodo Pizza, Boomf, Queenslander Residential, Hotel Saint, Highgate, The Langham Estate, Bob W., Evening Standard, House Beautiful, Folio, Interiorise, March, London Design Group, Honeybee Interiors.

Selected Clients, Collaborations & Publications

Read my Interview with March

Interview with Elina Pasok & March
Read the Interview Here