• If you are one of the lucky ones, working with Elina is effortless, engaging and simply magical. Her vast skills and attention to detail on projects is admirable. All packaged up with professionalism that keeps the client at the centre. Elina has taught me so much about creativity and is also the queen of useful links. I hope you are fortunate enough to become one of the lucky ones!

    - Gemma Nevers, General Manager

  • Elina is switched on, helpful and efficient and the photographs she produces stand out compared to the many other photographers we have used over the years. They have certainly helped us to sell and rent houses.

    - Fiona Pare, Queensdale Residential

  • I've worked with Elina probably for over 10 years now on many projects. I highly recommend her. She's very talented at photography and also really puts thought, and care into getting the very best shots. We work really well together and I am always delighted and excited to see the photos from the shoot. She's professional but friendly and I hope we'll do many more projects together.

    - Sacha Berger, Honeybee Interiors

  • We've been working with Elina for more than a decade and she's been taking care of all our visuals, photography and videos. She has truly exceptional work ethic and passion for art, creative approach to problem solving and precise attention to the smallest details. Sometimes it feels as if she can read minds, being several steps ahead when it comes to brainstorming and developing a concept. A real talent with extensive experience in different photography fields, design and visual arts.

    - Dan Kert, Music Producer

  • I was lucky enough to work under Elina's leadership at Boomf for 8 months! From the moment I joined the illustrators team, Elina has created a supportive and inspiring environment that encouraged creativity and kindness. Her ability to guide us through the creative process, while allowing each team member to bring their unique perspective, resulted in some of the most beautiful postcard designs we made. One of the best boss I've ever had, thank you, Elina!

    - Anna Dubovyk, Graphic Designer

  • Elina has built a 10-employee strong in-house Art Department at Boomf from scratch. A great manager and exceptionally efficient and effective employee! Couldn't recommend enough.

    - Roman Grigoriev, CEO

  • I used to know many people with creative mindset and background but what differs Elina from others is that creativity inside her mind is not just a way of thinking or the determination of creation something from nothing by an accident. Creativity in regards to her is a systematic approach, a concrete set of methods and methodologies aimed to understand the customer demand, design a solution that fits best and then deliver it with the smile and joy so everybody around will get a lot fun as a bonus. Elina is really very hard working person, top of the top hi-end professional and of course a wonderful friend. I wish her all the best!

    - Evgeniy Shponko, VP Operations

  • Elina is an absolute gem! A total expert that I'm honoured to work with. She cleverly leads the process of an idea to concept development to high level media production both in photography and video. Combining imagination and outside-the-box thinking and translating the client’s objectives. Elina always gives her 100% and is inspirational to work with! I recommend her unreservedly as both a great asset to any team and a true friend to have around!

    - Amelia R, Entrepreneur & Consultant

  • I have had the pleasure of working closely with Elina for over three years, and I can confidently say that she is one of the most kind-hearted, hardworking, and proactive individuals I have ever encountered. Elina consistently demonstrated an exceptional level of responsibility and creativity in her work. Her innovative thinking and problem-solving skills have been invaluable to both Splento and Boomf. She has a unique ability to balance authority and friendship, making her an amazing manager who is both respected and loved by her team. Her colleagues and subordinates spoke highly of her, often highlighting how enjoyable it was to work with her. Elina fosters a collaborative and positive work environment, encouraging open communication and teamwork. This approach not only boosted team morale but also significantly enhanced productivity and project outcomes. As a manager, Elina excelled in her role, adeptly handling a wide range of responsibilities with ease and efficiency. She is trustworthy and knowledgeable, with an impressive breadth of understanding across various domains. Her expertise and willingness to share her knowledge make her an invaluable asset to any organisation.

    - Alisa Tolmaciova, Head of HR

  • Elina is a joy to work with. Her on-site presence, organisation, and aftercare are all a testament to the quality of her work. We have used her time and time again to shoot prime London residential apartments and are always so pleased with the results. Her attention to detail and understanding of good design allow us to put full trust in her. I would highly recommend her to anyone looking for a talented photographer!

    - Laura Eagle, Senior Interior Designer, Folio

I love collaborating with designers because a photoshoot is never just about images – it’s the final chapter of a long, demanding journey.

After months (sometimes years) of iterations, decisions, compromises, and care, the shoot becomes a moment of release. The point where a project can finally be let go. I see it as my role to step in at that moment – to support, to carry the work forward, and to honour everything that went into it.

A photoshoot is also a form of validation. Proof that a project exists beyond drawings, renders, and mood boards – that it now lives in the real world, with people, light, texture, and sound. My aim is to translate that reality into visuals that feel true.

Based in London, I work across the UK and Europe, providing interior and architectural photography for design-led projects, branding campaigns and editorial features.

Interior Photography for Interior Designers & Brands

I work with all my senses. The softness of textiles, the weight and roughness of natural stone, the way light moves across a surface or bounces off a mirror. A plant’s shadow on a table. A lamp glowing gently into the lens. These details matter – they’re what make a space feel alive.

I approach shoots narratively, much like a film storyboard. Wide shots to establish a sense of place, intimate close-ups to slow the viewer down, and human presence where it adds meaning. The goal is not just to show how a space looks, but to convey how it feels – so that someone encountering it for the first time can imagine themselves there.

What excites me now is helping projects live beyond completion. To build strategies, stronger portfolios, meaningful press, and wider reach. That moment, when a project is fully realised and thoughtfully captured, is what keeps me deeply invested in this work.

What I Do

Interior Photography London for Designers | Elina In Focus. Professional interior photography in London for interior designers and brands. Editorial, natural-light imagery for portfolios, press and marketing.
  • This is for studios and brands who want their work to feel clear, cohesive and well represented – whether that’s on a website, in a pitch, or in a magazine submission.

    • Photography that supports strong portfolios and case studies

    • Images created with press and publication in mind

    • A calm, collaborative shoot process that respects your time

    • A consistent visual style that fits naturally into your brand

  • Some projects need more than just a shoot. I can help shape how a space is photographed, what details to focus on, and how the images work together as a story – especially when press or awards are part of the goal.

    • Thoughtful shot planning, without overcomplicating things

    • Guidance on what editors and clients tend to respond to

    • Support with image selection for press and submissions

    • A steady hand when decisions feel overwhelming

  • For studios with multiple projects or regular launches, I offer longer-term partnerships. This means having a photographer who already understands your work, your pace, and how you like things done – so visuals don’t become another thing to manage.

    • A familiar collaborator who knows your brand

    • Consistent imagery across projects and over time

    • Less briefing, less back-and-forth

    • Space to think longer-term about how your work is seen

25 Beautiful Homes, Elle Decoration, Airbnb, Homes & Property, Best of Houzz, Booking.com, Apartments Therapy, The Times, Daily Mail, Double Dutch, Deliveroo, TopGear, Twitch, Dove, Mr. Sims, Dodo Pizza, Boomf, Queenslander Residential, Hotel Saint, Highgate, The Langham Estate, Bob W., Evening Standard, House Beautiful, Folio, Interiorise, March, London Design Group, Honeybee Interiors.

Collaborations, Publications and Special Projects

Read my Interview with March