Case Study: HoneyBee Interiors - Photography for a Design Studio
HoneyBee Interiors is a London-based interior design studio known for creating characterful, thoughtful homes that feel both lived-in and carefully considered. Led by Sacha Berger, the studio blends contemporary and vintage influences with a warm, collaborative approach to design.
I’ve worked with HoneyBee Interiors for many years, photographing residential projects as the studio has grown and evolved. Over time, the photography has become an integral part of how the practice presents itself – not just documenting spaces, but communicating a consistent visual identity and way of working.
Collaboration
Studio: HoneyBee Interiors
Focus: Residential interior design
Location: London
Photography: Elina in Focus
Collaboration: Ongoing, across multiple projects
Context
For interior designers, photography is often the first way their work is experienced. Long before a client steps into a finished space, their understanding of the studio’s approach is shaped by images – on a website, across social media, or through press features and shared references.
From the outset, Sacha placed real importance on photography as part of her brand. The studio’s work is rooted in warmth, personality and careful attention to detail, and the imagery needed to reflect that – capturing not just how a space looks, but how it feels to live in.
The challenge
Like many growing practices, Sacha wasn’t photographing every project. Budgets varied, and only a proportion of completed homes could be documented professionally.
The challenge was to make sure the projects that were photographed could do a lot of work: representing the studio’s style clearly, supporting marketing and social channels, and helping build long-term confidence in the brand. Rather than relying on isolated “hero” projects, the aim was to create a consistent body of imagery that felt recognisable across different homes, scales and budgets.
The collaboration
Working together across many projects has created a shared understanding of what matters most in the imagery. Over time, I’ve come to know Sacha’s preferences well – from specific compositions and details to the overall atmosphere each space should convey.
That familiarity allows the process to feel calm and efficient, even on projects with a faster pace. It also means we can focus on very intentional shots: images that work across the HoneyBee Interiors website, social media and press submissions, rather than existing for a single moment.
This long-term collaboration has helped the photography evolve alongside the studio, while maintaining a clear and cohesive visual language.
From the studio
“The reason my business has become what it is – and attracts so many leads – is because of the photography of my projects. I’ve always used the images across the studio’s website and social media, and that consistency has been key to how I’ve built my work.”
- Sacha, HoneyBee Interiors
Outcomes
Strong interior photography has played a fundamental role in the growth of HoneyBee Interiors as a practice. While only around a fifth of projects were photographed, those images became the primary way the business presented itself publicly. Take a look at HoneyBee Interiors website.
The photographs are used consistently across the HoneyBee Interiors website and social channels, helping to establish a recognisable visual identity over time. This consistency has supported increased visibility, client confidence and a steady flow of new enquiries.
Being able to photograph more projects – made possible through a flexible, long-term collaboration – has also allowed the studio to show the breadth of its work, while maintaining a clear sense of style. The imagery has supported Sacha’s wider profile too, contributing to regular features in design publications and reinforcing the studio’s position within the industry.
Projects by HoneyBee Interiors have been featured in Interior Design Book 2024, Elle Decor, Living Etc, 25 Beautiful Homes, Ideal Homes, Homes and Gardens, Sunday Times Magazine, Bricks & Mortar The Times, Real Homes, and Grazia.
